KnowhowXP
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Knowledge streaming

Listen to expert minds.
Talk to them too.

The world's signed knowledge experts — across AI, tech, music, sports, entertainment, crypto, finance, hospitality, fashion and real estate. Stream their thinking. Ask their Twins anything. Or sit in for a live cohort. One subscription. Every imprint.

Free 7-day trial · No card required · Cancel anytime
Live now
Naveen Rao"Building inference at frontier scale"· Mira Shaw"Sequencing a platform migration"· Devon Cole"Pricing your first sync placement"· Coach Marlena Reyes"Periodising for an Olympic year"· Tariq Hassan"Greenlighting a streaming pilot"· Yumi Tanaka"How to size a stablecoin treasury"· Priya Venkat"Sizing a credit short into earnings"· Mateo Ferrer"Opening a 60-key boutique on a budget"· Inès Laurent"Briefing a capsule for spring"· Andrew Stanton"Underwriting a 200-unit BTR"· Naveen Rao"Building inference at frontier scale"· Mira Shaw"Sequencing a platform migration"· Devon Cole"Pricing your first sync placement"· Coach Marlena Reyes"Periodising for an Olympic year"· Tariq Hassan"Greenlighting a streaming pilot"· Yumi Tanaka"How to size a stablecoin treasury"· Priya Venkat"Sizing a credit short into earnings"· Mateo Ferrer"Opening a 60-key boutique on a budget"· Inès Laurent"Briefing a capsule for spring"· Andrew Stanton"Underwriting a 200-unit BTR"·

Featured this week.

See all →
XP/AI · Just dropped
Naveen Rao: The Inference Playbook
Founding engineer · ex-MosaicML, Databricks
9 sessions · 4h 12m Live Q&A Thursday
XP/Music
Devon Cole
A&R · Sync placement
23 sessions
XP/Fashion · Trending
Inès Laurent
Creative Director · ex-Hermès
17 sessions

Browse by imprint.

All imprints →
XP/AI
38 experts · Live
A
XP/Tech
42 experts · Live
T
XP/Music
29 experts · Live
M
XP/Sports
24 experts · Live
S
XP/Entertainment
31 experts · Live
E
XP/Crypto
19 experts · Live
C
XP/Finance
34 experts · Live
F
XP/Hospitality
17 experts · Live
H
XP/Fashion
22 experts · Live
F
XP/Real Estate
26 experts · Live
R

On the roster.

View all 209 →
Naveen Rao
Frontier ML Engineer
XP/AI
Mira Shaw
Staff Engineer · ex-Stripe
XP/TECH
Devon Cole
A&R · Sync
XP/MUSIC
Coach Marlena Reyes
Olympic S&C Coach
XP/SPORTS
Tariq Hassan
Streaming Exec
XP/ENTERTAINMENT
Yumi Tanaka
Stablecoin Strategist
XP/CRYPTO
Priya Venkat
Hedge Fund PM
XP/FINANCE
Mateo Ferrer
Hotel Operator · ex-Aman
XP/HOSPITALITY
Inès Laurent
Creative Director
XP/FASHION
Andrew Stanton
Real Estate Strategist
XP/REAL ESTATE

Three ways to listen.

01 · Stream
Curated sessions.

Every signed creator drops a structured catalogue: deep-dives, frameworks, walkthroughs, case breakdowns. Listen on the go or read along. Like an album, but you can ask follow-ups.

▶ Naveen Rao: "Inference at frontier scale"
Session 3 of 9 · 22 min remaining
02 · Ask
Talk to the Twin.

Each expert has a Knowledge Twin trained on their work. Ask anything in their domain — gets you their thinking, their voice, their actual frameworks. Cited to source. Bring receipts.

You › How do I price my first sync placement?

Devon › Depends on the placement. Indie film backgrounds run $1–5K. National TV spots are $25–75K. Streaming series mains can hit $250K+ — but you'll need…
03 · Live
Sit in live.

Cohort sessions, masterclasses, live Q&A. Not pre-recorded. Real interaction with the human, not the Twin. Limited seats. The closest thing to private access you'll find.

● THIS THURSDAY · 6PM GMT
Naveen Rao · Frontier Inference Live
Pro and Insider plans only · 247 seats
Plans

One subscription, every imprint.

Start free. Upgrade when you want the live sessions and unlimited Twin access.

Free
Try the catalogue.
£0 /forever

Sample the platform. Limited Twin queries, free sessions only.

  • Browse the full roster
  • 10 Twin queries per month
  • Free-tier sessions only
  • No live access
Start free
Pro
The standard.
£24 /month

For professionals. Full catalogue, unlimited Twin, monthly live access.

  • Full catalogue · all imprints
  • Unlimited Twin queries
  • 2 live sessions per month
  • Download for offline
  • Cancel anytime
Start 7-day trial
Insider
Front row.
£89 /month

For operators who use this daily. Unlimited live + early access drops.

  • Everything in Pro
  • Unlimited live sessions
  • Early-access to new drops
  • Direct creator messaging (where opted in)
  • Priority customer support
Go Insider

Teams & enterprise pricing on request · contact us →

On the catalogue.

More from editorial →
The inference economy, decoded by three founders
XP/AI · LONG READ

When tokens get cheaper, who wins?

Naveen Rao, Mira Shaw and one anonymous CTO walk through their playbooks for the post-frontier-margin era. What gets built when inference costs collapse.

How to land your first major sync placement
XP/MUSIC · MASTERCLASS

Devon Cole's sync sequence

The four-touch placement flow that landed eight independent artists on streaming series and national ad campaigns last year.

The 200-unit BTR that took six years — and what would have made it three
XP/REAL ESTATE · CASE

Andrew Stanton on build-to-rent

What real estate strategist Andrew Stanton would do differently now, with seven institutional BTR cycles behind him.

Start with seven days.
Stay because it works.

No card required. Pause or cancel anytime. Built by Platform TL Labs, in partnership with the world's most signed knowledge experts.

Start free trial
For knowledge creators

Where your expertise
is everything.

Sign with KnowhowXP. Build the catalogue with us. Earn from streaming, sync licensing, live programmes, publishing and AI catalogue rights — five revenue streams from one body of work. No upload-and-pray.

Apply to the label See what you'd earn

Currently signing for Q3 2026 launch · XP/AI & XP/Music imprints

What the label does

Tools built for your knowledge.

You bring the expertise. We bring the catalogue infrastructure, the AI productisation, the distribution muscle and the commercial pipelines. Five revenue streams instead of one.

01
01 · Reach

Amplify your catalogue.

Your sessions, Twin and live programmes are pushed across the Knowhow AIA platform — consumer and enterprise — plus our 3rd-party licensing pipelines.

  • Featured placements on consumer home
  • Enterprise seat distribution
  • Editorial spotlights and recommendations
  • Cross-imprint co-features
02
02 · Earn

Five revenue streams.

Subscription royalties, sync & enterprise licensing, live programmes, publishing rights, AI catalogue licensing. Tiered creator splits, transparent quarterly statements.

  • Up to 80% creator royalty (Distribution-Only)
  • Advances of £15K – £1M+ depending on tier
  • Royalty pool calibrated to engagement
  • Quarterly statements with full audit rights
03
03 · Connect

Talk to your audience.

Your Knowledge Twin handles 80% of inbound. Live sessions handle the moments that matter. You stay in the room with the people who care, without burning out.

  • Knowledge Twin trained on your IP
  • Live cohort sessions and masterclasses
  • Direct messaging (opt-in, throttled)
  • Branded creator profile across imprints
04
04 · Understand

Know your numbers.

Real-time streams, Twin sessions, royalty accrual, listener segments, retention curves. The same instrumentation a Spotify artist gets — built for knowledge.

  • Streams, sessions and revenue dashboards
  • Audience segmentation by industry & seniority
  • Catalogue performance per session
  • Live session conversion analytics
How signing works

Four steps from application to release.

The same lifecycle every signed creator goes through, designed to be fast, transparent and creator-protective at every stage.

01
Apply

Submit your background, audience, and the body of work you want to productise. A&R reads everything personally. Reply within 14 days, hard.

14 days
02
Term sheet

If we proceed, we issue a deal-tier term sheet (Development, Standard, Flagship, Distribution-Only). Negotiate. Sign. Advance lands.

2 – 4 weeks
03
Build the Twin

Production team pairs with you. Capture sessions, structured interviews, materials review. Your Twin is trained, tested and approved by you.

3 – 6 months
04
Release

Catalogue launches across Knowhow AIA consumer, enterprise and 3rd-party licensing pipelines. Royalties start accruing from week one.

Live in 6 months
Earnings calculator

What you'd earn, roughly.

Move the dials to model the deal. Numbers below are illustrative, calibrated against the same assumptions in our internal commercial model.

Run the numbers.

Estimates only. Final terms depend on tier, scope, your audience and demand for your imprint.

Estimated annual royalties
£124,000
paid quarterly · year-three steady-state
Subscription royalties£42,500
Sync & enterprise licensing£38,250
Live programmes£21,250
Publishing£10,200
AI catalogue licensing£11,800

Plus a recoupable signing advance of £15K – £1M+ depending on tier. Talk to A&R for actuals.

From the roster

Why they signed.

I'd built three courses myself. Each one took a month, and once they were live I had to keep the marketing going forever. The label took the catalogue work off my desk and put me back in front of the people I actually want to talk to.

Naveen Rao
Founding ML Engineer
XP/AI · STANDARD

The Twin is the part I didn't expect to like. Now it handles every "quick question" DM I used to spend my Sundays on. I'm doing fewer hours, earning more, and my catalogue keeps shipping while I'm asleep.

DC
Devon Cole
A&R · Sync Placement
XP/MUSIC · FLAGSHIP

What sold me was the IP framework. My expertise stays mine — what they own is the productised version, for a defined term, with a clean reversion. That's a real label deal, not a SaaS lock-in.

AS
Andrew Stanton
Real Estate Strategist
XP/REAL ESTATE · STANDARD
Questions

What you're actually wondering.

Do I lose control of my expertise?
No. Your Underlying Expertise — what you know, your methodology, your opinions, your career — is never assigned. It always remains yours. What gets assigned for the term is the productised manifestation: the Knowledge Twin and productised assets. After the term plus a 36-month reversion window, even those revert to you. Music industry standard, applied unmodified.
How much can I actually earn?
Use the calculator above for an indicative number. In practice, it depends on your tier, the depth of your catalogue, your audience size and the demand for your imprint. Standard Catalogue creators in mature steady-state typically earn £60K – £240K in royalties annually, plus the recoupable signing advance.
What's the time commitment from me?
Heavy in months 1–6 while we capture and train the Twin (think 4–8 hours per week). After release, lighter — typically 8–16 hours per quarter for catalogue updates, live programmes, and review of Twin performance.
What if you stop pushing my catalogue?
Use-it-or-lose-it. If we fail to actively distribute your assets for 12 consecutive months, you trigger early reversion on 60 days' notice. We're built to ship. If we don't ship for you, you take it back.
Will my Twin say things I don't agree with?
No. The Twin won't be retrained to express opinions you haven't authorised. It won't be deployed in domains you've expressly excluded. You retain output review rights and can require correction or retraining where the Twin materially misrepresents your views.
What happens to my existing courses, books, talks?
All yours. KnowhowXP only covers what we develop together under the deal. You continue to teach, consult, write, speak, publish — all outside the scope. We hold a right of first refusal on AI-native productisation of any new IP, but we never own your career.
Apply now

If you have a domain, an audience, and an underexploited body of work…

…we want to hear from you. We're reading every Phase 1 application personally. XP/AI and XP/Music imprints sign 5–8 launch creators in Q3–Q4 2026. The other eight imprints open in Phase 2.

Apply to the label Read the term sheet

apply@knowhowxp.com · Lisbon · London · Platform TL Labs